Your team isn't the problem. Your growth system is.
Companies grow when positioning, customer experiences, and communication work together. I work with leadership teams to identify where that alignment breaks and how to restore it.
What leadership teams say
“Dina developed our first Integrated Marketing Communications plan, bringing the marketing and communications teams together during strategy and planning. She aligned multiple stakeholders around a cohesive customer journey and truly rose to the occasion.”
— Group Marketing Director, SaaS“Dina quickly understood our business and translated it into a clear and effective marketing approach. Her recommendations informed our internal marketing strategy and helped extend our reach to new audiences.”
—Public Sector Executive“Working with Dina and experiencing her leadership first-hand was a pleasure. She combines strategic thinking, cross-functional collaboration, and strong mentoring skills, creating an environment of clarity and shared purpose.”
— Marketing Leader, Technology & PaymentsYou've scaled past early traction. Now growth feels harder to explain
Your team is working. Campaigns are running. But somewhere between marketing and revenue, things are leaking.
Sales blames the leads. Marketing blames the messaging. Product blames adoption. Everyone is right about their piece and wrong about the whole. Meanwhile your customer is experiencing four different companies in one journey.
This isn't an effort problem. It's a structural one. And adding more activity won't fix it.
After 23 years inside companies like Intuit, ADP, and Starwood, I found the same five breakpoints at the root of every growth stall.
The worst part? These breakpoints compound. Unclear positioning makes channel silos worse. Poor customer definition leads to generic messaging. Ignored retention undermines acquisition ROI.
Most companies are bleeding revenue through 2-3 of these breakpoints simultaneously and don't even realize it."
I don't start with solutions. I start with diagnosis.
Diagnose
Identify which breakpoints (or combination) is costing you the most. Not a guess. A structured audit.
Prioritize
Not all breakpoints impact growth equally. We fix the highest-leverage problem first so everything else becomes easier.
Build
Integrated strategy that connects positioning through customer advocacy. Roadmaps your team can actually execute.
Implement
Deliver actionable roadmaps, frameworks, and strategic counsel (not just recommendations).
Optimize
Measure business outcomes (revenue, retention, ROI).
The result? Marketing that doesn't just feel better, it performs measurably better.
Dina Sultan McDonald
I've led integrated marketing strategies at Intuit, ADP, and Starwood -- managing multi-million dollar budgets across fintech, SaaS, telecom, and tourism.
What I kept seeing, regardless of industry or company size, was the same pattern. Growth didn't stall randomly. It stalled at the same five points every time.
That observation now shapes my work with companies navigating similar situations.
Which breakpoint is slowing your growth?
A 30-minute diagnostic call costs you nothing. You'll leave with a clear answer to where your growth system is breaking; whether we work together or not.