Most marketing problems are not caused by marketing.
Companies grow when positioning, customer experiences, and communication work together. I work with leadership teams to identify where that alignment breaks and how to restore it.
Trusted by marketing leaders
“Dina developed our first Integrated Marketing Communications plan, bringing the marketing and communications teams together during strategy and planning. She aligned multiple stakeholders around a cohesive customer journey and truly rose to the occasion.”
— Group Marketing Director, SaaS“Dina quickly understood our business and translated it into a clear and effective marketing approach. Her recommendations informed our internal marketing strategy and helped extend our reach to new audiences.”
—Public Sector Executive“Working with Dina and experiencing her leadership first-hand was a pleasure. She combines strategic thinking, cross-functional collaboration, and strong mentoring skills, creating an environment of clarity and shared purpose.”
— Marketing Leader, Technology & PaymentsWhen Growth Feels Harder Than Expected
Many companies reach a point where activity increases but results feel uncertain.
Teams are working hard. Campaigns are running. Customers are coming in.
Yet revenue is unpredictable, sales cycles stretch longer than expected, and retention becomes difficult to explain.
At this stage leadership often assumes marketing needs to do more.
In reality, the issue is usually not effort. It is coordination.
Different teams manage acquisition, onboarding, product experience, and customer communication separately, while the customer experiences a single company.
When these pieces are not connected, marketing appears ineffective even when each team is performing well within its own role.
The 5 Hidden Breakpoints Killing Your Growth
"You've built something valuable. You have customers. Your team is working hard. But growth has stalled, and you can't pinpoint why.
The worst part? These breakpoints compound. Unclear positioning makes channel silos worse. Poor customer definition leads to generic messaging. Ignored retention undermines acquisition ROI.
Most companies are bleeding revenue through 2-3 of these breakpoints simultaneously and don't even realize it."
The 5 Breakpoints Framework™
From Diagnosis to Growth
I don't start with solutions. I start with diagnosis.
My approach is systematic:
Step 1: Diagnose Identify which of the five breakpoints (or combination) is causing the most revenue loss using the 5 Breakpoints Diagnostic.
Step 2: Prioritize Not all breakpoints impact growth equally. We focus on the highest-leverage problems first!
Step 3: Architect Build integrated strategies that fix root causes:
Positioning clarity that makes your value immediately understandable
Behavioral personas that target decision triggers, not demographics
Integrated channel journeys that eliminate silos and tunnel vision
Lifecycle marketing that turns customers into advocates and revenue multipliers
Segmented messaging that speaks to specific needs at specific stages
Step 4: Implement Deliver actionable roadmaps, frameworks, and strategic counsel (not just recommendations).
Step 5: Optimize Measure business outcomes (revenue, retention, ROI).
The result? Marketing that doesn't just feel better, it performs measurably better.
About my approach
My perspective comes from working inside organizations such as Intuit and ADP and observing how marketing, product, and customer teams interact as companies scale.
Over time, a consistent pattern became visible. Growth challenges rarely came from lack of effort. They came from disconnects in how value was communicated and experienced.
That observation now shapes my work with companies navigating similar situations.
